First of all, you will fill out a brief with a detailed overview of your brand’s DNA: mission, values, history, and targeted audience. All this will help me understand the associations, connotations, and emotions that must be showcased in the photos.
I can prepare the concept myself or with your help. This stage results in a list of deliverables, including titles, descriptions, a mood board, and sample references for light, style, location, and model type.
After the deliverables are confirmed, I will send you a quote which will include:
- all photoshoot expenses,
- prepayment/additional payment information,
- work hours (depending on product quantity),
- photoshoot schedule (including breaks),
- a schedule outline.
The next stage is preparation: location scouting and booking, selection of crew members and all photoshoot participants.
Important: Locations usually demand a 100% prepayment. Most studios do not reimburse the rental payment if the photoshoot is cancelled. Taking this in mind, I do recommend that your treat dates and schedule with the utmost seriousness.